AIDA is an acronym that stands for Attention, Interest, Desire, and action. It refers to the goal of any electronic marketer creating a successful website.
The website for Ski Utah is a great example for how AIDA works.
Attention - Among the first things one notices is the horizontal navigation bar which directs you to popular things like snow reports, deals, resorts, and trip planning.
Interest - The big picture below the navigation bar does a great job in sparking one's interest. Many people who log on to this website will be interested in purchasing a season pass, and they'll know they came to the right website.
Desire - The link to the ski swap provides a place to help fulfill the desire to have that new piece of gear they have been wanting for the past year.
Action - The website does a great job in providing an opportunity to easily buy season passes, fulfilling the action component of AIDA.
The website for Ski Utah is a great example for how AIDA works.
Attention - Among the first things one notices is the horizontal navigation bar which directs you to popular things like snow reports, deals, resorts, and trip planning.
Interest - The big picture below the navigation bar does a great job in sparking one's interest. Many people who log on to this website will be interested in purchasing a season pass, and they'll know they came to the right website.
Desire - The link to the ski swap provides a place to help fulfill the desire to have that new piece of gear they have been wanting for the past year.
Action - The website does a great job in providing an opportunity to easily buy season passes, fulfilling the action component of AIDA.
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